Start Learning SEO

Let’s Begin! 

What is SEO?
SEO stands for Search Engine Optimization is the process to improve our website visibility on the search engine organically, to attract more and more users to our website, that means drive traffic organically. 

SEO has mainly two factors, Ranking and Visibility.
Ranking means the position your website is appearing in search engine result pages (SERP). 

Visibility means a website should be able to find in search engines results in specific words and phrases relevant to what the site is offering. 

Nowadays, people use search engines to find a solution to their problems or query. That traffic can be significant for your business, because people are very particular and specific in terms of any searching things, which might be related to your business. It can be the best opportunity to associate with them and help them find their solution and, to build trust for them.

Let’s move on the next section 

Types of SEO
There are three types of White Hat SEO, Gray Hat SEO, and Black Hat SEO. 

White Hat SEO: It is a practice used to improve ranking on SERP while following search engine’s guidelines as well as maintain the integrity of the website. Some best-known techniques are quality content, user-friendly website, using rich and descriptive meta tags, keywords, easy navigation of the website. 

Gray Hat SEO: It stands in the middle of both white hat SEO and Black hat SEO. They are slightly unethical but can be banned if a search engine finds it. Some examples of gray hat SEO is link buying, duplicate content, buying old domains. 

Black Hat SEO: is against the guidelines of Search engines. It is an unethical technique that includes keyword stuffing, low-quality content, private links, blog comment spamming, using the black hat technique that can damage the presence on search engine pages rather than improving.
Both Black hat SEO and Gray hat SEO are not recommended. We will focus on White SEO. 

Understand how the search engine works
First, take note that Google drives most of the search engine traffic. It is the most used search engine because it is the best practice in providing you with the most relevant answers to your questions. So, it is essential to appear and get noticed on Google search results also. 

Google is always updating its way to make search terms and result easy to end-users. 

Google is looking for high-quality content and relevant information for the user. Then it sends out web crawlers, to review website content. Then web crawlers look at URLs, sitemaps, and codes to discover the type of content, is relevant or not, is decided based on the keyword or search term which the user has input. It is called Crawling. 

Now, when the search engine crawled the website, it organizes the information and stores the data to the correct location on their server. It is called indexing. 

Now the question arises, How the Google decides which results to show you, and in what order? The answer is a Google Algorithm. 

Google algorithm is complex to understand. But, for now, I will explain the basic concept.
In general, the Algorithm means a set of rules for solving a problem in a minimum number of steps.
As we all know, Google is the superior player in terms of searching query and providing accurate search results.
If you type “Organic SEO services in Pune” Google comes with several pages, those pages are decided based on keyword appearance in the title, header tags, meta description, organic links to the page, and website’s performance. There are so many ranking factors that Google Algorithm considers while ranking your website or to decide on which position of search engine result pages your website should appear. 

Now coming back to SEO let’s get know about How to perform SEO? 

The very first step to perform SEO is to find Keywords. That means the terms which people are looking for as well as you want your website to rank.
The keyword finding is not that easy as it sounds. There are so many major factors that should consider while doing keyword research, like Search Volume, Relevance, Competition. All these factors are directly or indirectly related to the user’s perception. You need to think, what type of product/services the user is looking for, in which region he is looking for, from whom users are buying things. 

Once you are done with this process of thinking then you will have a basic idea of keywords to start. Start putting all this rough idea of the keyword, in Keyword research tools like SEMrush, Google Keyword planner, KW finder, etc. 

Technical SEO/On-page SEO: To start with, if you want to do SEO, then your website must be visible to search engines on the web. Website navigation, broken links, simple URL structure, page speed, site map, duplicate content all comes under on-page SEO. While doing technical SEO, you have to take care of this so that it ensures that your website and pages are ready to crawl and index by Google. On-page SEO also includes keywords research, relevant content, optimizing Meta tags, image, multimedia, content length. 

Creating Backlinks and Off-page optimization: Off-page optimization is the art of creating backlinks. Linking One website to another. There are many ways to create backlinks for your website. For example, social mentions, guest blogging, guest commenting, creating business profiles, participating in forums discussions. Off-page optimization means telling Google that some relevant links pointing to your website. This will help Google to understand that you have got good and useful content. 

Google also allows for doing Local SEO. If you want to run your business locally means with a specific geographical location. Google helps you to do that with all the information, like Business name, website, phone number, address, etc. Do not worry Search engine follows the same method for global and local SEO. 

So How do we measure or track results?
Organic SEO service providers main motto is to drive traffic to your website and to increase sales. So to measure where your website is ranking, for which search term your website is appearing and on which position, is called keyword ranking. Every raking position of the website for a specific keyword is vital.
Google Analytics can give you a clear picture to Track SEO results. How many users visit our website, which device they used, from which region they belong to all these organic searches can be done with the help of Google Analytics. 

Benefits of SEO
It takes time to show up the actual results of SEO. But by planning and implementing proper strategies of Organic SEO will give you the expected results. Some benefits are mention below. 

– SEO targets quality traffic.
– It is very much budget-friendly
– SEO has more clicks than Pay Per Ads
– It helps you to create Personal Brand
– It encourages the local user to find a physical store
– It takes you ahead of your competition
– SEO enables you to improve the user experience on your site.
– It allows you to monitor website performance. 

Final thoughts
The search engine is getting smarter and changing fast. So, if you want to increase your online visibility start doing SEO or Hire an SEO specialist. Because, if you don’t show your presence to people who are looking for someone like you, then they will not be able to find, and ultimately you will miss the chance to prove yourself as better than others.